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~person:"Ghironi, Fabio"
~person:"Rabl, Michael"
~subject:"Produktlebenszyklus"
~type:"article"
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Produktlebenszyklus
Product management
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1947-1998
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Ghironi, Fabio
Rabl, Michael
Harkonen, Janne
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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ECONIS (ZBW)
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Relaunch-Aktivitäten im Kern der Leistungspolitik
Gaubinger, Kurt
;
Rabl, Michael
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 61-85)
.
2013
Persistent link: https://www.econbiz.de/10011447461
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