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~person:"Ghosh, Arpita"
~subject:"KMU"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
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Search: ("EU-Stabilitätspakt" OR "Soziale Sicherung" OR "Arzneimittelmarkt" OR "Internet") AND NOT isPartOf:Wirtschaftsdienst
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KMU
Online-Marketing
Auction theory
6
Auktionstheorie
6
Theorie
6
Theory
6
Internet marketing
5
Search engine
4
Suchmaschine
4
Einnahmen
2
Mechanism design
2
Mechanismus-Design-Theorie
2
Revenue
2
Advertising effects
1
Barter economy
1
Bundling strategy
1
Confidence
1
Contract
1
Erfolgsbeteiligung
1
Leistungsbündel
1
Mathematical programming
1
Mathematische Optimierung
1
Media usage
1
Mediennutzung
1
Payment system
1
Profit sharing
1
Social network
1
Soziales Netzwerk
1
Strategie
1
Strategy
1
Tauschwirtschaft
1
Vertrag
1
Vertrauen
1
Werbewirkung
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Article
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Aufsatz im Buch
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5
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English
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Ghosh, Arpita
Ratten, Vanessa
8
Camilleri, Mark Anthony
6
El-Gohary, Hatem
6
Kreutzer, Ralf T.
6
Skiera, Bernd
6
Malthouse, Edward C.
5
Wiedmann, Klaus-Peter
5
Abrams, Zoë
4
Burgess, Stephen
4
Fantapié Altobelli, Claudia
4
Hennigs, Nadine
4
Hinson, Robert
4
Lindermann, Nadine
4
Martínez-López, Francisco J.
4
Murphy, Jamie
4
Muthukrishnan, S.
4
Okazaki, Shintaro
4
Pennington, Robert
4
Rejón-Guardia, Francisco
4
Schulten, Matthias Bernhard
4
Schwemm, Markus
4
Thomas, Brychan
4
Appiah, Emmanuel Kusi
3
Aramendia-Muneta, Maria Elena
3
Bauer, Christoph
3
Bauer, Hans H.
3
Bulander, Rebecca
3
Chhabra, Deepak
3
Chong, Sandy
3
Constantinides, Efthymios
3
Denga, Edna Mngusughun
3
Di Virgilio, Francesca
3
Diehl, Sandra
3
Doiron, Daniel John
3
Duan, Yanqing
3
Esch, Franz-Rudolf
3
Feldman, Jon
3
Frank, Simon A.
3
Försch, Steffen
3
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
1
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
1
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ECONIS (ZBW)
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1
Bidding for representative allocations for display advertising
Ghosh, Arpita
;
McAfee, Preston
;
Papineni, Kishore
; …
- In:
Internet and network economics : 5th international …
,
(pp. 208-219)
.
2009
Persistent link: https://www.econbiz.de/10003928161
Saved in:
2
Sharing online advertising revenue with consumers
Chen, Yiling
;
Ghosh, Arpita
;
McAfee, Randolph Preston
; …
- In:
Internet and network economics : 4th international …
,
(pp. 556-565)
.
2008
Persistent link: https://www.econbiz.de/10003792845
Saved in:
3
Auctions with revenue guarantees for sponsored search
Abrams, Zoë
;
Ghosh, Arpita
- In:
Internet and network economics : third international …
,
(pp. 143-154)
.
2007
Persistent link: https://www.econbiz.de/10003648662
Saved in:
4
Cost of conciseness in sponsored search auctions
Abrams, Zoë
;
Ghosh, Arpita
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 326-334)
.
2007
Persistent link: https://www.econbiz.de/10003648893
Saved in:
5
Computing optimal bundles for sponsored search
Ghosh, Arpita
;
Nazerzadeh, Hamid
;
Sundararajan, Mukund
- In:
Internet and network economics : third international …
,
(pp. 576-583)
.
2007
Persistent link: https://www.econbiz.de/10003649786
Saved in:
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