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~person:"Ghosh, Deviprasad"
~person:"Matisone, Anita"
~subject:"Brand management"
~subject:"Conceptual model"
~subject:"Travel Service Supply Chain"
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Ghosh, Deviprasad
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International journal of operations and quantitative management : IJOQM
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
2
Barriers and facilitators of B2B degree of digital use in travel services supply-chain : an integration of operational and behavioral perspective
Ghosh, Deviprasad
- In:
International journal of operations and quantitative …
27
(
2021
)
4
,
pp. 383-398
Persistent link: https://www.econbiz.de/10013362120
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