Giannakos, Michail N.; Pateli, Adamantia G.; Pappas, … - In: International Journal of E-Services and Mobile … 3 (2011) 2, pp. 39-58
The scope of this paper is to examine the perceptions which induce the Greek customers to purchase over the Internet, testing the direct effect of experience and the moderating effect of satisfaction. A review of research conducted in the Greek online market demonstrates that satisfaction,...