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~person:"Gierl, Heribert"
~person:"Lusk, Jayson L."
~subject:"Brand"
~subject:"Ernährungsverhalten"
~subject:"Gentechnisch erzeugtes Produkt"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Ernährungsverhalten
Gentechnisch erzeugtes Produkt
Consumer behaviour
160
Konsumentenverhalten
160
Experiment
33
Willingness to pay
26
Zahlungsbereitschaftsanalyse
26
Advertising effects
24
Werbewirkung
24
Theorie
22
Theory
22
USA
21
United States
21
Deutschland
16
Food
16
Germany
16
Lebensmittel
16
Product labelling
16
Warenkennzeichnung
16
Advertising
14
Beef
14
Brand image
14
Markenimage
14
Rindfleisch
14
Werbung
14
Präferenztheorie
11
Theory of preferences
11
Brand management
8
Eating habit
8
Food consumption
8
Lebensmittelkonsum
8
Markenartikel
8
Markenführung
8
Fleisch
7
Genetically modified product
7
Marketing management
7
Marketingmanagement
7
Meat
7
Preismanagement
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1
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1
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1
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English
20
German
3
Author
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Gierl, Heribert
Lusk, Jayson L.
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fetscherin, Marc
15
Fournier, Susan
15
Diamantopoulos, Adamantios
14
Ko, Eunju
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Wansink, Brian
12
Boztuğ, Yasemin
11
Bronnenberg, Bart J.
11
Grunert, Klaus G.
11
Guzman, Francisco
11
Huber, Frank
11
Nayga, Rodolfo M.
11
Thunström, Linda
11
Bagozzi, Richard P.
10
Baumgartner, Bernhard
10
Chandon, Pierre
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Ruffieux, Bernard
10
Sharp, Byron
10
Veloutsou, Cleopatra
10
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
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Journal of agricultural and applied economics
3
American journal of agricultural economics
2
Applied economic perspectives and policy
2
European review of agricultural economics : ERAE
2
Marketing : ZFP ; journal of research and management
2
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Asia Pacific journal of marketing and logistics
1
Der Markt : international journal of marketing
1
Economics letters
1
European review of agricultural economics
1
Food policy : economics planning and politics of food and agriculture
1
Genetically modified food and global welfare
1
Journal of agricultural & food industrial organization
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technological forecasting & social change : an international journal
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
23
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
3
Predicting responsiveness to information : consumer acceptance of biotechnology in animal products
Ortega, David L.
;
Lusk, Jayson L.
;
Lin, Wen
;
Caputo, …
- In:
European review of agricultural economics
47
(
2020
)
5
,
pp. 1644-1667
Persistent link: https://www.econbiz.de/10012313889
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
What to eat when having a millennial over for dinner
Conley, Kelsey L.
;
Lusk, Jayson L.
- In:
Applied economic perspectives and policy
41
(
2019
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10012058164
Saved in:
6
Do consumers care how a genetically engineered food was created or who created it?
Lusk, Jayson L.
;
McFadden, Brandon R.
;
Wilson, Norbert
- In:
Food policy : economics planning and politics of food …
78
(
2018
),
pp. 81-90
Persistent link: https://www.econbiz.de/10012039007
Saved in:
7
Understanding the impacts of food consumer choice and food policy outcomes
Lusk, Jayson L.
;
McCluskey, Jill J.
- In:
Applied economic perspectives and policy
40
(
2018
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10012010657
Saved in:
8
Consumer research with big data : applications from the Food Demand Survey (FooDS)
Lusk, Jayson L.
- In:
American journal of agricultural economics
99
(
2017
)
2
,
pp. 303-320
Persistent link: https://www.econbiz.de/10011761228
Saved in:
9
The behavioral and neuroeconomics of food and brand decisions : executive summary
Bruce, Amanda
;
Crespi, John M.
;
Lusk, Jayson L.
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011415767
Saved in:
10
Are you smart enough to know what to eat? : a critique of behavioural economics as justification for regulation
Lusk, Jayson L.
- In:
European review of agricultural economics : ERAE
41
(
2014
)
3
,
pp. 355-373
Persistent link: https://www.econbiz.de/10010428200
Saved in:
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