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~person:"Gierl, Heribert"
~person:"Lusk, Jayson L."
~subject:"Brand"
~subject:"Preismanagement"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Preismanagement
Consumer behaviour
162
Konsumentenverhalten
161
Experiment
33
Willingness to pay
27
Zahlungsbereitschaftsanalyse
27
Advertising effects
24
Werbewirkung
24
Theorie
22
Theory
22
USA
21
United States
21
Food
17
Lebensmittel
17
Deutschland
16
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16
Product labelling
16
Warenkennzeichnung
16
Advertising
15
Beef
14
Brand image
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Markenimage
14
Rindfleisch
14
Werbung
14
Präferenztheorie
11
Theory of preferences
11
Eating habit
9
Ernährungsverhalten
9
Food consumption
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Lebensmittelkonsum
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Brand management
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Markenartikel
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Markenführung
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Genetically modified product
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Gentechnisch erzeugtes Produkt
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8
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Gierl, Heribert
Lusk, Jayson L.
Usman, Osly
25
Dawes, John
24
Phau, Ian
21
Janssen, Maarten C. W.
20
Herrmann, Andreas
19
Huber, Frank
19
Sarkar, Abhigyan
19
Courty, Pascal
18
Spann, Martin
17
Chen, Haipeng
15
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Fournier, Susan
15
Monroe, Kent B.
15
Dubé, Jean-Pierre
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Jiang, Baojun
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Sattler, Henrik
13
Bang, Nguyen
12
Bronnenberg, Bart J.
12
Chen, Ying-Ju
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Mattila, Anna S.
12
Baumgartner, Bernhard
11
Bergemann, Dirk
11
Bertini, Marco
11
Matsushima, Noriaki
11
Roth, Stefan
11
Rudanko, Leena
11
Shelegia, Sandro
11
Snir, Avichai
11
Trachter, Nicholas
11
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Marketing : ZFP ; journal of research and management
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Advances in economic analysis & policy
1
Asia Pacific journal of marketing and logistics
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Journal of agricultural & food industrial organization
1
Marketing : journal of research and management
1
Schriften zum Marketing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
14
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
3
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
4
Do multi-currency price tags bias price perceptions?
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 199-213
Persistent link: https://www.econbiz.de/10011602902
Saved in:
5
The behavioral and neuroeconomics of food and brand decisions : executive summary
Bruce, Amanda
;
Crespi, John M.
;
Lusk, Jayson L.
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011415767
Saved in:
6
The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
Saved in:
7
Hängt die Vorteilhaftigkeit einer Preispartitionierung vom Preislevel der Güterkategorie ab?
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Die Unternehmung : Swiss journal of business research …
62
(
2008
)
5
,
pp. 482-502
Persistent link: https://www.econbiz.de/10003772469
Saved in:
8
Die Verwendung von Advertising Retrieval Cues in der Werbung
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
1
,
pp. 16-42
Persistent link: https://www.econbiz.de/10003734140
Saved in:
9
Effects of price partitioning on product evaluation
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003585090
Saved in:
10
Die Wirkung von irrelevanten Merkmalen in der Markenwerbung
Gierl, Heribert
;
Großmann, Tina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10003535884
Saved in:
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