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~person:"Gierl, Heribert"
~person:"Rossiter, John R."
~subject:"Communication"
~subject:"Spillover effect"
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Spillover effect
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Gierl, Heribert
Rossiter, John R.
Chintagunta, Pradeep K.
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Marketing : journal of research and management
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ECONIS (ZBW)
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Cognitively uncontrolled spillover effects of brand-name prizes in advertisements
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10003391488
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2
Advertising strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10000054501
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