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~person:"Gierl, Heribert"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Sponsoring"
~subject:"United States"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Brand
Konsumentenverhalten
Sponsoring
United States
Advertising effects
54
Werbewirkung
54
Consumer behaviour
24
Advertising
17
Werbung
17
Brand image
8
Deutschland
8
Emotion
8
Germany
8
Markenimage
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Psychology of advertising
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4
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1
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20
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7
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Gierl, Heribert
Pelsmacker, Patrick de
23
Diehl, Sandra
21
Septianto, Felix
21
Dens, Nathalie
19
Esch, Franz-Rudolf
19
Bauer, Hans H.
14
Huber, Frank
14
Muehling, Darrel D.
14
Mueller, Barbara
14
Pauwels, Koen
14
Taylor, Charles Raymond
14
Torres, Ivonne M.
14
Kaiser, Harry M.
13
Kareklas, Ioannis
12
Stafford, Marla Royne
12
Bellman, Steven
11
Dahlén, Micael
11
Eisend, Martin
11
Matthes, Jörg
11
Reijmersdal, Eva A. van
11
Rosengren, Sara
11
Terlutter, Ralf
11
Tucker, Catherine
11
Wilbur, Kenneth C.
11
Wu, Linwan
11
Yoon, Hye Jin
11
Yoon, Sukki
11
Choi, Yung Kyun
10
Dodoo, Naa Amponsah
10
Evans, Nathaniel J.
10
Hudders, Liselot
10
Naderer, Brigitte
10
Zúñiga, Miguel Ángel
10
Boerman, Sophie C.
9
Cheong, Yunjae
9
Ghose, Anindya
9
Gröppel-Klein, Andrea
9
Ilicic, Jasmina
9
Jang, Soocheong
9
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Marketing : ZFP ; journal of research and management
10
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of marketing : IJM ; formerly Der Markt
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Cutting edge international research
1
Der Markt : international journal of marketing
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
27
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
3
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
4
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
5
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
6
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
7
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
8
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
9
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
10
How do consumer respond to information about the moral orientation of companies? : the moderating role of consumer gender
Steinhart, Tanja
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
3
,
pp. 6-15
Persistent link: https://www.econbiz.de/10011959813
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