//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gierl, Heribert"
~subject:"Brand management"
~subject:"Marketing management"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbepsychologie"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Marketing management
Psychology of advertising
9
Werbepsychologie
9
Advertising effects
7
Werbewirkung
7
Consumer behaviour
2
Konsumentenverhalten
2
Marketingmanagement
2
Theorie
2
Theory
2
Advertising
1
Emotion
1
Gender
1
Geschlecht
1
Manipulation
1
Market research
1
Marketing theory
1
Marketingtheorie
1
Marktforschung
1
Motivation
1
Perception
1
Product differentiation
1
Product information
1
Produktdifferenzierung
1
Produktinformation
1
Promotional materials
1
Prospect Theory
1
Prospect theory
1
Sales promotion
1
Target group
1
Verkaufsförderung
1
Wahrnehmung
1
Werbemittel
1
Werbung
1
Zielgruppe
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
German
2
Author
All
Gierl, Heribert
Esch, Franz-Rudolf
5
Langner, Tobias
3
Fischer, Alexander
2
Grewal, Dhruv
2
Linxweiler, Richard
2
Morris, Jon D.
2
Spence, Charles
2
Aitken, Robert
1
Andrews, J. Craig
1
Attaran, Sharmin
1
Bak, Peter Michael
1
Baker, Julie
1
Balaji, M. S.
1
Bao, Yeqing
1
Bechter, Clemens
1
Benkenstein, Martin
1
Berger, Sebastian
1
Binder, Christian
1
Biswas, Dipayan
1
Bontekoe, Fenna
1
Boyland, Emma
1
Briggs, Elten
1
Bruns, Daniel
1
Buijzen, Moniek
1
Campelo, Adriana
1
Carter, Erin Percival
1
Cheng, Yuqiao
1
Choi, Sung Tae
1
Christ, Malte
1
Cornwell, T. Bettina
1
Dai, Xin
1
Dams, Vok
1
Danbury, Annie
1
Daniel, Rolf-Dieter
1
Dant, Rajiv P.
1
DelVecchio, Devon
1
Deng, Xiaoyan
1
Dens, Nathalie
1
Deska, Jason C.
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Produktdifferenzierung durch Imply-Benefit-Attribute
Gierl, Heribert
;
Großmann, Tina
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
3
,
pp. 62-68
Persistent link: https://www.econbiz.de/10003722529
Saved in:
2
Die wahrgenommene Dynamik des Kommunikators und Einstellungen der Rezipienten
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 236-251
Persistent link: https://www.econbiz.de/10001655215
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->