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Gil, Agustín
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Review of Industrial Organization
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Pricing with Endogenous Direct Advertising in a Monopoly
Esteban, Lola
;
Gil, Agustín
;
Hernández, José
- In:
Review of Industrial Organization
25
(
2004
)
2
,
pp. 129-154
This paper develops a model of
informative
advertising
in which a firm builds a database using its historical sales …
Persistent link: https://www.econbiz.de/10005705064
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