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~person:"Gil Saura, Irene"
~person:"Huang, Tseng-Lung"
~subject:"Consumer behaviour"
~subject:"Marketingtheorie"
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Consumer behaviour
Marketingtheorie
Customer value
10
Kundenwert
10
Beziehungsmarketing
7
Relationship marketing
7
Customer satisfaction
6
Kundenzufriedenheit
6
Konsumentenverhalten
4
Betriebliche Wertschöpfung
3
Dienstleistungsqualität
3
Service quality
3
Value creation
3
Brand image
2
Brand management
2
CHAID
2
Einzelhandel
2
Markenführung
2
Markenimage
2
Perceived value
2
Retail trade
2
Satisfaction
2
Spain
2
Spanien
2
Tourism industry
2
Tourismuswirtschaft
2
Value dimensions
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Bibliometrics
1
Bibliometrie
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Brand equity
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Causal models
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Cognition
1
Cognitive and affective satisfaction
1
Construct validity
1
Corporate reputation
1
Customer integration
1
Customer service
1
Emotion
1
Ethiopia
1
Extrinsic vs. intrinsic values
1
Firmenimage
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Gil Saura, Irene
Huang, Tseng-Lung
Ko, Eunju
9
Kumar, V.
8
Kim, Kyung Hoon
5
Verhoef, Peter C.
5
Ahn, Jiseon
4
Hollebeek, Linda D.
4
Itani, Omar S.
4
Kleinaltenkamp, Michael
4
Lehmann, Donald R.
4
Peppers, Don
4
Reinartz, Werner J.
4
Rogers, Martha
4
Sesé, F. Javier
4
Bai, Billy
3
Busser, James A.
3
Cossío-Silva, Francisco-José
3
Dedeoğlu, Bekir Bora
3
Gallarza, Martina G.
3
Gligor, David M.
3
Gupta, Sunil
3
Heinonen, Kristina
3
Kim, Sang Jin
3
Loane, Susan Stewart
3
McColl-Kennedy, Janet R.
3
Mostafa Rasoolimanesh, S.
3
Neslin, Scott A.
3
Prohl-Schwenke, Katharina
3
Rajagopal
3
Revilla Camacho, Maria Angeles
3
Rintamäki, Timo
3
Saarijärvi, Hannu
3
Shulga, Lenna V.
3
Vega Vázquez, Manuela
3
Vera, Jorge
3
Wangenheim, Florian von
3
Webster, Cynthia M.
3
Aarikka-Stenroos, Leena
2
Afiff, Adi
2
Akter, Shahriar
2
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International journal of hospitality management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Service business
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Creating a commercially compelling smart service encounter
Huang, Tseng-Lung
- In:
Service business
12
(
2018
)
2
,
pp. 357-377
Persistent link: https://www.econbiz.de/10011915069
Saved in:
2
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
3
Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
Saved in:
4
Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
International journal of hospitality management
47
(
2015
),
pp. 140-150
Persistent link: https://www.econbiz.de/10011312536
Saved in:
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