Sales-Vivó, Vicente; Gil-Saura, Irene; Gallarza, Martina - In: Marketing Intelligence & Planning 38 (2020) 7, pp. 941-955
Purpose: This study examines the triadic approach of value co-creation (VcC) in B2B relationships between the industrial manufacturer, its main supplier and its main client, by validating VcC as antecedent of Trust and Commitment, which, in turn, affect Satisfaction....