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~person:"Gilal, Rukhsana Gul"
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Consumer behaviour
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Brand management
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Brand image
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Markenimage
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Leistungsmotivation
5
Motivation
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intrinsic motivation
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self-determination theory
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Gilal, Rukhsana Gul
Gilal, Faheem Gul
31
Gilal, Naeem Gul
31
Gong, Zhenxing
6
Paul, Justin
5
Zhang, Jian
5
Channa, Nisar Ahmed
4
Zhang, Jing
4
Gilal, Rehman Gul
3
Shah, Syed Mir Muhammad
3
Adeel, Sultan
2
Ashraf, Zubaida
2
Gilal, Waseem Gul
2
Memon, Amjad Ali
2
Baig, Nida
1
Chaana, Nisar Ahmed
1
Chandani, Kanwal
1
Dakhan, Sarfraz Ahmed
1
Gopang, Aamir Ali
1
Khan, Shahbaz
1
Martinez, Luis F.
1
Memon, Ahsan Ali
1
Memon, Asad Ali
1
Qayyum, Dr. Abdul
1
Shahid, Shadma
1
Tariq, Beenish
1
Tunio, Muhammad Nawaz
1
Van Swol, Lyn M.
1
Yang, Zhiyong
1
Zhang, Na
1
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International journal of information systems and change management : IJISCM
3
Corporate Social Responsibility and Environmental Management
2
European journal of international management : EJIM
2
European management journal
2
International Journal of Consumer Studies
2
International journal of consumer studies
2
Business Strategy and the Environment
1
International Journal of Sports Marketing and Sponsorship
1
International journal of bank marketing
1
International journal of hospitality management
1
International journal of market research
1
International journal of technology, policy and management : IJTPM
1
Journal of Consumer Behaviour
1
Journal of Product & Brand Management
1
Journal of business research : JBR
1
Psychology & Marketing
1
Review of managerial science : RMS
1
Sustainable Development
1
The journal of asset management
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
18
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1
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
2
How relatedness-supportive CSR enhances brand happiness : a relationship motivation theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Gilal, Rukhsana Gul
; …
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 226-257
Persistent link: https://www.econbiz.de/10014521085
Saved in:
3
Do all brand CSR initiatives make consumers happy? : the role of CSR-brand (mis)fit and sense of relatedness
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Martinez, Luis F.
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 942-957
Persistent link: https://www.econbiz.de/10014315473
Saved in:
4
The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul
;
Gilal, Naeem Gul
;
Gilal, Faheem Gul
; …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
Saved in:
5
Consumer e-waste disposal behaviour : a systematic review and research agenda
Gilal, Faheem Gul
;
Shah, Syed Mir Muhammad
;
Adeel, Sultan
; …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1785-1803
Persistent link: https://www.econbiz.de/10013411967
Saved in:
6
The role of product design in shaping masstige brand passion : a masstige theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Shahid, Shadma
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
Saved in:
7
Exploring determinants of consumer purchase intention of halal labelled food : marketing from the Islamic perspective
Gilal, Faheem Gul
;
Gopang, Aamir Ali
;
Gilal, Rukhsana Gul
; …
- In:
International journal of technology, policy and …
22
(
2022
)
4
,
pp. 271-287
Persistent link: https://www.econbiz.de/10013483528
Saved in:
8
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
9
Towards an integrated model for brand adoption : insights from an organismic integration theory
Gilal, Naeem Gul
;
Zhang, Jing
;
Gilal, Faheem Gul
; …
- In:
European journal of international management : EJIM
17
(
2022
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012798012
Saved in:
10
The role of organismic integration theory in marketing science : a systematic review and research agenda
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Naeem Gul
; …
- In:
European management journal
40
(
2022
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10013198088
Saved in:
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