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~person:"Gilboa, Itzhak"
~person:"Herstatt, Cornelius"
~person:"Raelin, Joseph A."
~source:"econstor"
~subject:"Globalization of Innovation"
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India - a lead market for frugal innovations? Extending the lead market theory to emerging economies
Tiwari, Rajnish
;
Herstatt, Cornelius
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2012
with first-hand
knowledge
of the ground situation of targeted customer groups (social capital). …
Persistent link: https://www.econbiz.de/10010308098
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