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~person:"Gilliam, David A."
~person:"ROCCA, Antonella"
~subject:"Beziehungsmarketing"
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Gilliam, David A.
ROCCA, Antonella
La Rocca, Antonella
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Industrial marketing management : the international journal for industrial and high-tech firms
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Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
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