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~person:"Gilmore, Audrey"
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Search: subject_exact:"Small and medium-sized enterprises"
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KMU
17
SME
17
Marketing management
9
Marketingmanagement
9
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4
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4
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4
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4
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Gilmore, Audrey
Audretsch, David B.
101
Becker, Wolfgang
93
Kraus, Sascha
84
Berger, Allen N.
77
Ulrich, Patrick
74
Udell, Gregory F.
68
Welter, Friederike
64
Beck, Thorsten
63
Storey, David J.
63
Dana, Leo Paul
62
Smallbone, David
60
McKenzie, David J.
56
Woodruff, Christopher
56
Meyer, Jörn-Axel
54
Zimmermann, Volker
51
Cowling, Marc
48
Ongena, Steven
47
Acs, Zoltán J.
46
Degryse, Hans
46
Harvie, Charles
45
Clemens, Reinhard
43
Serrasqueiro, Zélia
43
Fink, Matthias
42
Wagner, Joachim
42
Yoshino, Naoyuki
42
Tambunan, Tulus Tahi Hamonangan
41
Mazzarol, Tim
39
Fairlie, Robert W.
38
Reid, Gavin C.
38
Kayser, Gunter
37
Franco, Mário
35
Kritikos, Alexander
35
Taghizadeh-Hesary, Farhad
35
Thurik, Adriaan R.
35
Dimitratos, Pavlos
34
Lang, Frank
34
Oakey, Raymond P.
34
Blackburn, Robert A.
33
Bruhn, Miriam
33
Demirgüç-Kunt, Asli
33
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Journal of strategic marketing
5
European journal of marketing : EJM
2
International entrepreneurship and management journal
2
Journal of business research : JBR
2
International business review : the official journal of the European International Business Academy
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Technology analysis & strategic management
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
17
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1
Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey
;
McAuley, Andrew
;
Miles, Morgan P.
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
Saved in:
2
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
3
Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
Massiera, Philippe
;
Gilmore, Audrey
;
Sellami, Mohamed
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 688-701
Persistent link: https://www.econbiz.de/10011978579
Saved in:
4
Value and alliance capability and the formation of strategic alliances in SMEs : the impact of customer orientation and resource optimisation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of business research : JBR
87
(
2018
),
pp. 58-68
Persistent link: https://www.econbiz.de/10011866543
Saved in:
5
Aggravated fragmentation : a case study of SME behaviour in two emerging heritage tourism regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Tourism management : research, policies, practice
60
(
2017
),
pp. 81-91
Persistent link: https://www.econbiz.de/10011675946
Saved in:
6
Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?
Hulbert, Bev
;
Taghian, Mehdi
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 616-642
Persistent link: https://www.econbiz.de/10011479479
Saved in:
7
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
8
A framework for SME retail branding
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
; …
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1818-1850
Persistent link: https://www.econbiz.de/10011406203
Saved in:
9
Perceived barriers to participation in R&D programmes fpr SMEs within the European Union
Gilmore, Audrey
;
Galbraith, Brendan
;
Mulvenna, Maurice
- In:
Technology analysis & strategic management
25
(
2013
)
3
,
pp. 329-339
Persistent link: https://www.econbiz.de/10009721341
Saved in:
10
Sources of opportunities used by growth minded owner managers of small and medium sized enterprises
Hulbert, Bev
;
Gilmore, Audrey
;
Carson, David
- In:
International business review : the official journal of …
22
(
2013
)
1
,
pp. 293-303
Persistent link: https://www.econbiz.de/10009721724
Saved in:
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