//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Giner Larza, Eva Maria"
~subject:"Television programme"
~type:"article"
~type_genre:"Case study"
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"television"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Television programme
Arzneimittel
1
Brand
1
Fernsehprogramm
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
Product Placement
1
Product placement
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Case study
Graue Literatur
Aufsatz im Buch
1
Book section
1
Fallstudie
1
Language
All
English
1
Author
All
Giner Larza, Eva Maria
Galak, Jeff
1
Krzyzanowska, Magdalena
1
Mangaraj, B. K.
1
McDowell, Walter
1
Meyvis, Tom
1
Mohr, Iris
1
Moszoro, Marian
1
Nelson, Leif D.
1
Rubia Orti, Daniel de la
1
Rubia Orti, Jose Enrique de la
1
Schade, Edzard
1
Summerfield, Lynn
1
Sutherland, John
1
more ...
less ...
Published in...
All
Engaging consumers through branded entertainment and convergent media
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->