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~person:"Giordano, Alex"
~subject:"Business-to-business marketing"
~subject:"Marketing"
~subject:"Stakeholder"
~type_genre:"Book section"
~type_genre:"Conference paper"
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Building corporate identity, image and reputation in the digital era
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Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
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Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
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