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~person:"Girotra, Karan"
~subject:"Advertising effects"
~subject:"Comparison"
~subject:"Evaluation"
~type_genre:"Graue Literatur"
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Empirical evidence for domain name performance
Girotra, Karan
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Ulrich, Karl T.
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2012
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Rev. vers. of 2010/98/TOM
Persistent link: https://www.econbiz.de/10009625630
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Empirical evidence for the role of the domain name itself in website performance
Girotra, Karan
;
Ulrich, Karl T.
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2010
Persistent link: https://www.econbiz.de/10008798241
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