Dasanayaka, S.W.S.B.; Al Serhan, Omar; Glambosky, Mina; … - In: Journal of Business & Industrial Marketing 35 (2020) 6, pp. 1069-1087
Purpose: This study aims to identify and analyze factors affecting the business-to-business (B2B) relationship between Sri Lankan telecommunication operators and vendors. The authors conduct a survey and develop models to explain relationship strength and satisfaction. The authors find that...