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~person:"Gleaves, Robin"
~person:"Kim, Kyung Hoon"
~person:"Kleinaltenkamp, Michael"
~person:"Reece, Barry L."
~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
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Search: subject:"Customer value"
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Lieferantenmanagement
Marketingmanagement
Customer value
29
Kundenwert
29
Beziehungsmarketing
14
Relationship marketing
14
Betriebliche Wertschöpfung
10
Marketing management
10
Value creation
10
Consumer behaviour
9
Konsumentenverhalten
9
Supplier relationship management
5
B-to-B-Marketing
4
Brand management
4
Business-to-business marketing
4
Fashion
4
Markenführung
4
Mode
4
Salespeople
4
Selling
4
Value in use
4
Verkauf
4
Verkaufspersonal
4
customer equity
4
Brand image
3
Customer satisfaction
3
Customer success management
3
Erfolgsfaktor
3
Kundenzufriedenheit
3
Markenimage
3
Success factor
3
Accounting
2
Customer equity
2
Customer integration
2
Customer value proposition
2
Hybrid offerings
2
Internet marketing
2
Kundenintegration
2
Lebenszyklus
2
Life cycle
2
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10
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3
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3
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1
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English
15
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Gleaves, Robin
Kim, Kyung Hoon
Kleinaltenkamp, Michael
Reece, Barry L.
Kumar, V.
8
Eggert, Andreas
7
Gupta, Sunil
6
Keränen, Joona
6
Ulaga, Wolfgang
5
Anderson, James C.
4
Ko, Eunju
4
Mela, Carl F.
4
Petersen, J. Andrew
4
Ahearne, Michael
3
Akter, Shahriar
3
Baumann, Jasmin
3
Burton, Jamie
3
Corsaro, Daniela
3
Elgeti, Laura
3
Friend, Scott B.
3
Gligor, David M.
3
Homburg, Christian
3
Jalkala, Anne
3
Komulainen, Hanna
3
Le Meunier-FitzHugh, Kenneth
3
Lehmann, Donald R.
3
Malshe, Avinash
3
Manning, Gerald L.
3
Ryals, Lynette
3
Terho, Harri
3
Aarikka-Stenroos, Leena
2
Al-Homaidi, Eissa A.
2
Almugari, Fatehi
2
Alsyani, Majed Kassem
2
Babu, Mujahid Mohiuddin
2
Bahreinizad, Manizheh
2
Bates, Ken
2
Bauer, Hans H.
2
Beutin, Nikolas
2
Bischoff, Pirmin
2
Blasco-López, Ma Francisca
2
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of Inter-Organizational Relationships
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Management for Professionals
1
The marketing : accounting interface
1
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ECONIS (ZBW)
15
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15
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date (oldest first)
1
How salespeople adapt communication of
customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
3
Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2023
Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the
Customer
Value
Proposition -- Chapter 8 …
Persistent link: https://www.econbiz.de/10014229312
Saved in:
4
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
5
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
6
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
7
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
8
Selling today : partnering to create value
Manning, Gerald L.
;
Ahearne, Michael
;
Reece, Barry L.
-
2018
-
Fourteenth edition
Persistent link: https://www.econbiz.de/10011569873
Saved in:
9
Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Yang
;
Garrett, Tony C.
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3772-3779
Persistent link: https://www.econbiz.de/10011515260
Saved in:
10
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin
;
Burton, Jamie
;
Kitshoff, Jan
;
Bates, Ken
; …
- In:
The marketing : accounting interface
,
(pp. 163-181)
.
2016
Persistent link: https://www.econbiz.de/10011442636
Saved in:
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