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~person:"Gleaves, Robin"
~person:"Kleinaltenkamp, Michael"
~person:"Reece, Barry L."
~subject:"Kundenwert"
~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
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Kundenwert
Lieferantenmanagement
Marketingmanagement
Customer value
18
Betriebliche Wertschöpfung
10
Value creation
10
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
7
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Salespeople
4
Selling
4
Value in use
4
Verkauf
4
Verkaufspersonal
4
Customer success management
3
Erfolgsfaktor
3
Success factor
3
Accounting
2
Customer satisfaction
2
Customer value proposition
2
Hybrid offerings
2
Kundenzufriedenheit
2
Lebenszyklus
2
Life cycle
2
Management
2
Rechnungswesen
2
Service-Dominant Logic
2
Service-dominant logic
2
Servitization
2
Solution business
2
Verkaufstechnik
2
Adaptive selling
1
Behavioral economics
1
Bundling strategy
1
Business relationships
1
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Undetermined
8
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Article
14
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4
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11
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11
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3
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3
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3
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3
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English
17
German
1
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Gleaves, Robin
Kleinaltenkamp, Michael
Reece, Barry L.
Kumar, V.
41
Bauer, Hans H.
16
Madhani, Pankaj M.
16
Eggert, Andreas
15
Skiera, Bernd
15
Verhoef, Peter C.
14
Günter, Bernd
13
Ko, Eunju
13
Hammerschmidt, Maik
12
Wiesel, Thorsten
12
Fader, Peter
11
Helm, Sabrina
11
Kim, Kyung Hoon
11
Frow, Pennie
10
Gallarza, Martina G.
10
Keränen, Joona
10
Maas, Peter
10
Matzler, Kurt
10
Gil Saura, Irene
9
Gupta, Sunil
9
Heinonen, Kristina
9
Homburg, Christian
9
Krafft, Manfred
9
Mengen, Andreas
9
Belz, Christian
8
Bruhn, Manfred
8
Glady, Nicolas
8
Neslin, Scott A.
8
Payne, Adrian
8
Petersen, J. Andrew
8
Rajagopal
8
Reinartz, Werner J.
8
Rust, Roland T.
8
Saarijärvi, Hannu
8
Venkatesan, Rajkumar
8
Becker, Roman
7
Bieger, Thomas
7
Daschmann, Gregor
7
Graf, Albert
7
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Marketing theory
2
Business relationship management and marketing
1
Journal of Inter-Organizational Relationships
1
Journal of marketing management : MM
1
Management for Professionals
1
The marketing : accounting interface
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
1
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ECONIS (ZBW)
18
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1
How salespeople adapt communication of
customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
3
Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2023
Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the
Customer
Value
Proposition -- Chapter 8 …
Persistent link: https://www.econbiz.de/10014229312
Saved in:
4
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
5
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
6
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
7
How business customers judge customer success management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Saved in:
8
Managing value in use in business markets
Prohl, Katherina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 563-580
Persistent link: https://www.econbiz.de/10012422355
Saved in:
9
Selling today : partnering to create value
Manning, Gerald L.
;
Ahearne, Michael
;
Reece, Barry L.
-
2018
-
Fourteenth edition
Persistent link: https://www.econbiz.de/10011569873
Saved in:
10
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin
;
Burton, Jamie
;
Kitshoff, Jan
;
Bates, Ken
; …
- In:
The marketing : accounting interface
,
(pp. 163-181)
.
2016
Persistent link: https://www.econbiz.de/10011442636
Saved in:
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