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~person:"Gleaves, Robin"
~person:"Kleinaltenkamp, Michael"
~person:"Reece, Barry L."
~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
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Lieferantenmanagement
Marketingmanagement
Relationship marketing
Customer value
18
Kundenwert
18
Betriebliche Wertschöpfung
10
Value creation
10
Beziehungsmarketing
8
Marketing management
7
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Salespeople
4
Selling
4
Value in use
4
Verkauf
4
Verkaufspersonal
4
Customer success management
3
Erfolgsfaktor
3
Success factor
3
Accounting
2
Customer satisfaction
2
Customer value proposition
2
Hybrid offerings
2
Kundenzufriedenheit
2
Lebenszyklus
2
Life cycle
2
Management
2
Rechnungswesen
2
Service-Dominant Logic
2
Service-dominant logic
2
Servitization
2
Solution business
2
Verkaufstechnik
2
Adaptive selling
1
Behavioral economics
1
Bundling strategy
1
Business relationships
1
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13
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Gleaves, Robin
Kleinaltenkamp, Michael
Reece, Barry L.
Kumar, V.
34
Eggert, Andreas
14
Madhani, Pankaj M.
14
Verhoef, Peter C.
10
Bruhn, Manfred
9
Fader, Peter
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Ko, Eunju
9
Krafft, Manfred
8
Bauer, Hans H.
7
Frow, Pennie
7
Georgi, Dominik
7
Gil Saura, Irene
7
Gupta, Sunil
7
Hadwich, Karsten
7
Keränen, Joona
7
Kim, Kyung Hoon
7
Neslin, Scott A.
7
Reinartz, Werner J.
7
Venkatesan, Rajkumar
7
Wiesel, Thorsten
7
Gallarza, Martina G.
6
Lehmann, Donald R.
6
Matzler, Kurt
6
Payne, Adrian
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Ulaga, Wolfgang
6
Albadvi, Amir
5
Anderson, James C.
5
Baesens, Bart
5
Bradlow, Eric T.
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Homburg, Christian
5
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of Inter-Organizational Relationships
1
Journal of marketing management : MM
1
Management for Professionals
1
The marketing : accounting interface
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
1
Source
All
ECONIS (ZBW)
14
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1
How salespeople adapt communication of
customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
3
Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2023
Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the
Customer
Value
Proposition -- Chapter 8 …
Persistent link: https://www.econbiz.de/10014229312
Saved in:
4
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
5
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
6
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
7
How business customers judge customer success management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Saved in:
8
Selling today : partnering to create value
Manning, Gerald L.
;
Ahearne, Michael
;
Reece, Barry L.
-
2018
-
Fourteenth edition
Persistent link: https://www.econbiz.de/10011569873
Saved in:
9
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin
;
Burton, Jamie
;
Kitshoff, Jan
;
Bates, Ken
; …
- In:
The marketing : accounting interface
,
(pp. 163-181)
.
2016
Persistent link: https://www.econbiz.de/10011442636
Saved in:
10
Nutzungsprozesse : die vernachlässigte Seite der Wertschöpfung
Kleinaltenkamp, Michael
- In:
Theorie und Praxis des Dienstleistungsmarketing : …
,
(pp. 1-25)
.
2013
Persistent link: https://www.econbiz.de/10009759359
Saved in:
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