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~person:"Gleaves, Robin"
~person:"Kleinaltenkamp, Michael"
~person:"Ulaga, Wolfgang"
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Search: subject:"Customer value"
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Customer value
21
Kundenwert
21
Betriebliche Wertschöpfung
9
Value creation
9
B-to-B-Marketing
8
Beziehungsmarketing
8
Business-to-business marketing
8
Lieferantenmanagement
8
Relationship marketing
8
Supplier relationship management
8
Marketing management
7
Marketingmanagement
7
Value in use
5
Consumer behaviour
4
Konsumentenverhalten
4
Customer success management
3
Erfolgsfaktor
3
Service-Dominant Logic
3
Service-dominant logic
3
Success factor
3
Accounting
2
Customer satisfaction
2
Customer value proposition
2
Hybrid offerings
2
Kundenzufriedenheit
2
Lebenszyklus
2
Life cycle
2
Management
2
Rechnungswesen
2
Salespeople
2
Selling
2
Servitization
2
Solution business
2
Value-based selling
2
Verkauf
2
Verkaufspersonal
2
Adaptive selling
1
Außendienst
1
Behavioral economics
1
Bibliometrics
1
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10
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20
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Gleaves, Robin
Kleinaltenkamp, Michael
Ulaga, Wolfgang
Kumar, V.
41
Rajagopal
28
Bauer, Hans H.
19
Hammerschmidt, Maik
17
Madhani, Pankaj M.
17
Skiera, Bernd
16
Eggert, Andreas
15
Verhoef, Peter C.
14
Günter, Bernd
13
Ko, Eunju
13
Wiesel, Thorsten
12
Fader, Peter
11
Heinonen, Kristina
11
Helm, Sabrina
11
Keränen, Joona
11
Kim, Kyung Hoon
11
Frow, Pennie
10
Gallarza, Martina G.
10
Krafft, Manfred
10
Maas, Peter
10
Matzler, Kurt
10
Gil Saura, Irene
9
Gupta, Sunil
9
Homburg, Christian
9
Mengen, Andreas
9
Saarijärvi, Hannu
9
Belz, Christian
8
Bieger, Thomas
8
Bruhn, Manfred
8
Glady, Nicolas
8
Neslin, Scott A.
8
Payne, Adrian
8
Petersen, J. Andrew
8
Reinartz, Werner J.
8
Rust, Roland T.
8
Staat, Matthias
8
Strandvik, Tore
8
Venkatesan, Rajkumar
8
Becker, Roman
7
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Industrial marketing management : the international journal for industrial and high-tech firms
11
Marketing theory
2
Business relationship management and marketing
1
Creating and managing superior customer value
1
Journal of Inter-Organizational Relationships
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Management for Professionals
1
The marketing : accounting interface
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
1
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ECONIS (ZBW)
21
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1
How salespeople adapt communication of
customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
3
Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2023
Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the
Customer
Value
Proposition -- Chapter 8 …
Persistent link: https://www.econbiz.de/10014229312
Saved in:
4
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
5
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
6
How business customers judge customer success management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Saved in:
7
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
8
Managing value in use in business markets
Prohl, Katherina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 563-580
Persistent link: https://www.econbiz.de/10012422355
Saved in:
9
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
10
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
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