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~person:"Gleich, Ronald"
~person:"Koprivnikar Šušteršič, Mojca"
~person:"Reinecke, Sven"
~subject:"Beziehungsmarketing"
~subject:"Key-Account-Management"
~type_genre:"Article in journal"
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Beziehungsmarketing
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Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
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Strategisches Kundencontrolling : eine konzeptionelle und empirische Studie zum Kundenwertmanagement
Reinecke, Sven
;
Keller, Jens
- In:
Controlling & Management review / Sonderheft : ZfCM : …
(
2007
)
2
,
pp. 83-88
Persistent link: https://www.econbiz.de/10003536314
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