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~person:"Glynn, Mark S."
~person:"Singh, Jaywant"
~person:"Weiber, Rolf"
~subject:"Brand management"
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Brand management
B-to-B-Marketing
23
Business-to-business marketing
23
Lieferantenmanagement
8
Supplier relationship management
8
Business-to-Business-Marketing
6
Deutschland
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Theorie
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Glynn, Mark S.
Singh, Jaywant
Weiber, Rolf
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
5
Burmann, Christoph
4
Homburg, Christian
4
Keller, Kevin Lane
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Sarkar, Soumya
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Brown, Brian P.
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Mudambi, Susan M.
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Nyadzayo, Munyaradzi W.
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O'Cass, Aron
3
Richter, Markus
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Schmitt, Jens
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Schultheiss, Björn
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Ahlert, Martin
2
Anees-ur-Rehman, Muhammad
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Bauer, Hans H.
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Donnevert, Tobias
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Douven, Salima S.
2
Ermer, Beatrice
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Business-to-business marketing management : strategies, cases and solutions
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
4
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Joining hands for the greater good : examining social innovation launch strategies in B2B settings
Crisafulli, Benedetta
;
Dimitriu, Radu
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 487-498
Persistent link: https://www.econbiz.de/10012291239
Saved in:
2
Corporate brand expressions in
business-to-business
companies' websites : evidence from Brazil and India
Simões, Cláudia
;
Singh, Jaywant
;
Perin, Marcelo Gattermann
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 59-68
Persistent link: https://www.econbiz.de/10011422737
Saved in:
3
The differential impact of brand equity on B2B co-branding
Kalafatis, Stavros P.
;
Remizova, Natalia
;
Riley, Debra
; …
- In:
The journal of business & industrial marketing
27
(
2012
)
8
,
pp. 623-634
Persistent link: https://www.econbiz.de/10009672448
Saved in:
4
Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
Saved in:
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