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~person:"Glynn, Mark S."
~person:"Weiber, Rolf"
~subject:"Brand image"
~subject:"Brand management"
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Brand image
Brand management
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18
Business-to-business marketing
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Glynn, Mark S.
Weiber, Rolf
Baumgarth, Carsten
9
Christodoulides, George
6
Binckebanck, Lars
5
Biedenbach, Galina
4
Brown, Brian P.
4
Burmann, Christoph
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Homburg, Christian
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O'Cass, Aron
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Kotler, Philip
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Mohan, Mayoor
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Business-to-business marketing management : strategies, cases and solutions
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Primer in B2B brand-building strategies with a reader practicum
Glynn, Mark S.
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 666-675
Persistent link: https://www.econbiz.de/10009528785
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2
Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
Saved in:
3
The moderating effect of brand strength in manufacturer-reseller relationships
Glynn, Mark S.
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1226-1233
Persistent link: https://www.econbiz.de/10008807164
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