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~person:"Goddard, Ellen"
~subject:"Theory"
~subject:"Werturteil"
~type_genre:"Article in journal"
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Goddard, Ellen
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Optimal international promotion expenditure for differentiated products
Goddard, Ellen
- In:
Review of marketing and agricultural economics
61
(
1993
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10001145050
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