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~person:"Godefroid, Peter"
~person:"Hallikas, Jukka"
~person:"Jacob, Frank"
~person:"Schmitz, Christian"
~subject:"Germany"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Search: subject:"B-to-B-Marketing"
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Germany
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
9
Supplier relationship management
9
Salespeople
8
Verkaufspersonal
8
Beziehungsmarketing
6
Bundling strategy
6
Leistungsbündel
6
Relationship marketing
6
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6
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4
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3
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business-to-business marketing
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sales management
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00.09.1995
1
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Godefroid, Peter
Hallikas, Jukka
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Bertini, Marco
2
Homburg, Christian
2
Tavassoli, Nader T.
2
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1
Baumgarth, Carsten
1
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Journal of purchasing and supply management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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1
Antecedents of system purchasing in B2B services
Immonen, Mika
;
Hallikas, Jukka
;
Pynnönen, Mikko
- In:
Journal of purchasing and supply management
22
(
2016
)
3
,
pp. 205-213
Persistent link: https://www.econbiz.de/10011554808
Saved in:
2
"Vertriebsorganisation eines Lösungsanbieters im Investitionsgütergeschäft - Heidelberg Deutschland"
Walz, Dietmar
;
Schmitz, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 4-5
Persistent link: https://www.econbiz.de/10003719218
Saved in:
3
Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
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