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~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Kemper, Anne Christin"
~person:"Schmitz, Christian"
~subject:"Theory"
~subject:"Verkauf"
~type_genre:"Sammelwerk"
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Search: subject:"B-to-B-Marketing"
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Theory
Verkauf
B-to-B-Marketing
3
Business-to-business marketing
3
Bundling strategy
2
Kundenorientierung
2
Leistungsbündel
2
Lieferantenmanagement
2
Supplier relationship management
2
00.09.1995
1
Beschaffung
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Customer integration
1
Deutschland
1
Dienstleistungsmanagement
1
Dienstleistungsmarketing
1
Direktmarketing
1
Germany
1
Kundenintegration
1
Kundenmanagement
1
Marketing
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Procurement
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Relationship marketing
1
Service management
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Services marketing
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Theorie
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Value creation
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Sammelwerk
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Godefroid, Peter
Jacob, Frank
Kemper, Anne Christin
Schmitz, Christian
Kleinaltenkamp, Michael
10
Plinke, Wulff
3
Andersson, Per
1
Axelsson, Björn
1
Backhaus, Klaus
1
Bruhn, Manfred
1
Büschken, Joachim
1
Cravens, David W.
1
Fließ, Sabine
1
Friedrich, Wilhelm
1
Garbe, Bernd
1
Gil Lafuente, Ana María
1
Gil-Lafuente, Jaime
1
Homburg, Christian
1
Meffert, Heribert
1
Merigo, Jose Maria
1
Meyer, Margit
1
Mitręga, Maciej
1
Möller, K. E. Kristian
1
Parvinen, Petri
1
Pepels, Werner
1
Plötner, Olaf
1
Rosenqvist, Christopher
1
Spekman, Robert E.
1
Strothmann, Karl-Heinz
1
Totzek, Dirk
1
Tscheulin, Dieter K.
1
Waśkowski, Zygmunt
1
Wehrle, Friedrich
1
Weiber, Rolf
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ECONIS (ZBW)
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Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
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