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~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Pepels, Werner"
~person:"Sharma, Arun"
~subject:"Procurement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
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Search: subject:"B-to-B-Marketing"
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Procurement
B-to-B-Marketing
12
Business-to-business marketing
12
Lieferantenmanagement
4
Supplier relationship management
4
Marketing management
3
Marketingmanagement
3
Deutschland
2
Germany
2
Market research
2
Marktforschung
2
00.09.1995
1
Advertising
1
Advertising media
1
Advertising planning
1
Beschaffung
1
Beziehungsmarketing
1
Bundling strategy
1
Capital goods
1
Commodity market
1
Customer value
1
Direktmarketing
1
Dynamic investment appraisal
1
Dynamische Investitionsrechnung
1
Globalisierung
1
Globalization
1
Großhandel
1
Industrial goods
1
Industrieanlage
1
Industriegüter
1
Inter-firm cooperation
1
Investitionsgüter
1
Kauf
1
Kundenorientierung
1
Kundenwert
1
Leistungsbündel
1
Machinery industry
1
Manufacturing plant
1
Maschinenbau
1
Product life cycle
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Godefroid, Peter
Jacob, Frank
Pepels, Werner
Sharma, Arun
Kleinaltenkamp, Michael
3
Baaken, Thomas
1
Bauer, Hans H.
1
Bayón, Tomás
1
Chandler, Jennifer D.
1
Fließ, Sabine
1
Johnston, Wesley J.
1
Klöter, Ralf
1
Marra, Andreas
1
Nolte, Philipp Johannes
1
Pesch, M.
1
Schuh, Arnold
1
Stauss, Bernd
1
Stuckstette, Markus
1
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ECONIS (ZBW)
1
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Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
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