//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Schmitz, Christian"
~subject:"Business-to-business marketing"
~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Lieferantenmanagement
Marketingmanagement
B-to-B-Marketing
29
Business-to-Business-Marketing
11
Supplier relationship management
11
Beziehungsmarketing
9
Relationship marketing
9
Salespeople
9
Verkaufspersonal
9
Investitionsgütermarketing
8
Bundling strategy
7
Leistungsbündel
7
Deutschland
6
Germany
6
Selling
6
Verkauf
6
Direktmarketing
5
Kundenorientierung
5
Betriebliche Wertschöpfung
4
Kundenmanagement
4
Value creation
4
Beschaffung
3
Business services
3
Customer integration
3
Kundenintegration
3
Marketing management
3
Procurement
3
Theorie
3
Theory
3
Unternehmensdienstleistung
3
business-to-business marketing
3
00.09.1995
2
Consumer behaviour
2
Customer value
2
Dienstleistungsmanagement
2
Dienstleistungsmarketing
2
E-commerce
2
Electronic Commerce
2
Erfolgsfaktor
2
more ...
less ...
Online availability
All
Undetermined
8
Free
4
Type of publication
All
Article
16
Book / Working Paper
16
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatzsammlung
5
Aufsatz im Buch
4
Book section
4
Arbeitspapier
3
Collection of articles of several authors
3
Graue Literatur
3
Hochschulschrift
3
Lehrbuch
3
Non-commercial literature
3
Sammelwerk
3
Textbook
3
Working Paper
3
Konferenzschrift
2
Thesis
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Conference proceedings
1
Fallstudie
1
Festschrift
1
Interview
1
more ...
less ...
Language
All
English
18
German
14
Undetermined
1
Author
All
Godefroid, Peter
Jacob, Frank
Schmitz, Christian
Kleinaltenkamp, Michael
53
Backhaus, Klaus
35
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Homburg, Christian
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Keränen, Joona
14
Lilien, Gary L.
14
Hofmaier, Richard
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Pepels, Werner
11
Rangarajan, Deva
11
Sridhar, Shrihari
11
Ahearne, Michael
10
Ehret, Michael
10
Ivens, Björn Sven
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Lippold, Dirk
10
Pförtsch, Waldemar A.
10
Snehota, Ivan
10
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
5
Modernes Marketing für Studium und Praxis
3
Journal of marketing
2
Business relationship management and marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
ESCP-EAP working paper
1
Forschungsbericht zum Marketing
1
Fundamentals of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business-to-business marketing
1
Journal of personal selling & sales management : JPSSM
1
Journal of the Academy of Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Schriften zu Dialogmarketing 'revisited'
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
31
USB Cologne (EcoSocSci)
1
Showing
31
-
32
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Produktindividualisierung : ein Ansatz zur innovativen Leistungsgestaltung im Business-to-Business-Bereich
Jacob, Frank
-
1995
Persistent link: https://www.econbiz.de/10013354040
Saved in:
32
Einzelkundenbezogene Produktgestaltung - Ergebnisse einer empirischen Untersuchung
Jacob, Frank
;
Kleinaltenkamp, Michael
-
1994
Persistent link: https://www.econbiz.de/10000927480
Saved in:
First
Prev
1
2
3
4
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->