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~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Schmitz, Christian"
~subject:"Consumer behaviour"
~subject:"Marketing management"
~subject:"Selling"
~subject:"Theory"
~type_genre:"Non-commercial literature"
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Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
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2008
Persistent link: https://www.econbiz.de/10013433065
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