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~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Schmitz, Christian"
~subject:"Consumer behaviour"
~subject:"Marketing management"
~subject:"Theory"
~type_genre:"Hochschulschrift"
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Produktindividualisierung : ein Ansatz zur innovativen Leistungsgestaltung im Business-to-Business-Bereich
Jacob, Frank
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1995
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