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~person:"Goerdt, Thomas"
~person:"Hakenes, Hendrik"
~person:"Pabst, Oliver"
~subject:"Deutschland"
~subject:"Germany"
~subject:"Moral hazard"
~subject:"Reputation"
~type_genre:"Bibliography included"
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Die Marken- und Einkaufsstättentreue der Konsumenten als Bestimmungsfaktoren des vertikalen Beziehungsmarketing : theoretische Grundlegung u. empirische Analysen für d. Category Ma...
Goerdt, Thomas
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1999
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