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~person:"Goh, Yi Sheng"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Online-Handel"
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Goh, Yi Sheng
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The journal of product & brand management
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Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
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