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~person:"Goldenberg, Jacob"
~subject:"Consumer behaviour"
~subject:"Erfolgsfaktor"
~subject:"Produktgestaltung"
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Consumer behaviour
Erfolgsfaktor
Produktgestaltung
Innovation diffusion
2
Innovationsdiffusion
2
New product development
2
Product design
2
Product management
2
Produktentwicklung
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Goldenberg, Jacob
Herrmann, Andreas
8
Görg, Holger
5
Huber, Frank
5
Kneller, Richard
5
Albers, Sönke
4
Blonigen, Bruce A.
4
Eppinger, Steven D.
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Foscht, Thomas
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Gierl, Heribert
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Hoffman, Donna L.
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Knittel, Christopher R.
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Muraközy, Balázs
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Novak, Thomas P.
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Sameti, Ardalan
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Sinha, Indrajit
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Bar-Isaac, Heski
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Bauer, Hans H.
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Berndt, Ernst R.
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Biebeler, Hendrik
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Calantone, Roger J.
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Cao, Ruiqing
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Caruana, Guillermo
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2
D'Aveni, Richard A.
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Dahremöller, Carsten
2
Ertemel, Adnan Veysel Veysel
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Fels, Markus
2
Geis, Gerold
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Faculty & research / Insead : working paper series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitiva
-
2011
Persistent link: https://www.econbiz.de/10009357346
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2
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
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