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~person:"Goldsmith, Ronald E."
~person:"Pan, Bing"
~person:"Pollitte, Wesley"
~person:"Tsiotsou, Rodoula H."
~subject:"Markenartikel"
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Goldsmith, Ronald E.
Pan, Bing
Pollitte, Wesley
Tsiotsou, Rodoula H.
Flynn, Leisa Reinecke
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1
Materialism, status consumption, and market involved consumers
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
;
Pollitte, …
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 761-776
Persistent link: https://www.econbiz.de/10011578268
Saved in:
2
The etiology of the frugal consumer
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Clark, …
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 175-184
Persistent link: https://www.econbiz.de/10010338534
Saved in:
3
Consumer reactions to the merger : understanding the role of pre-merger brands
Andrews MacLelland, Melinda
;
Goldsmith, Ronald E.
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 615-634
Persistent link: https://www.econbiz.de/10010462629
Saved in:
4
A general brand allliance model
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
- In:
Psychology of branding
,
(pp. 75-96)
.
2013
Persistent link: https://www.econbiz.de/10009775619
Saved in:
5
You're nothing without me : what consumers contribute to brands
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Psychology of branding
,
(pp. 55-74)
.
2013
Persistent link: https://www.econbiz.de/10009775620
Saved in:
6
Materialism and brand engagement as shopping motivations
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Clark, …
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 278-284
Persistent link: https://www.econbiz.de/10009232592
Saved in:
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