//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Goldsmith, Ronald E."
~person:"Pan, Bing"
~person:"Tsiotsou, Rodoula H."
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Goldsmith, Ronald"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Consumer behaviour
30
Konsumentenverhalten
30
USA
13
United States
13
Brand
6
Brand management
5
Internet marketing
5
Markenführung
5
Online-Marketing
5
Personality psychology
5
Persönlichkeitspsychologie
5
Social Web
5
Social web
5
Innovation
4
Beziehungsmarketing
3
Brand image
3
E-commerce
3
Electronic Commerce
3
Markenimage
3
Online retailing
3
Online-Handel
3
Relationship marketing
3
Theorie
3
Theory
3
Tourism marketing
3
Tourismusmarketing
3
Viral marketing
3
Virales Marketing
3
Consumer motivation
2
Deutschland
2
Direct marketing
2
Direktmarketing
2
Gender
2
Germany
2
Geschlecht
2
Großbritannien
2
Innovation diffusion
2
Innovationsdiffusion
2
Internet
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
2
Book section
2
Language
All
English
6
Author
All
Goldsmith, Ronald E.
Pan, Bing
Tsiotsou, Rodoula H.
Flynn, Leisa Reinecke
3
Clark, Ronald A.
2
Andrews MacLelland, Melinda
1
Lafferty, Barbara A.
1
McMahon, Dave
1
Pollitte, Wesley
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
2
Psychology of branding
2
Psychology & marketing
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Materialism, status consumption, and market involved consumers
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
;
Pollitte, …
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 761-776
Persistent link: https://www.econbiz.de/10011578268
Saved in:
2
Consumer reactions to the merger : understanding the role of pre-merger brands
Andrews MacLelland, Melinda
;
Goldsmith, Ronald E.
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 615-634
Persistent link: https://www.econbiz.de/10010462629
Saved in:
3
The etiology of the frugal consumer
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Clark, …
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 175-184
Persistent link: https://www.econbiz.de/10010338534
Saved in:
4
A general brand allliance model
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
- In:
Psychology of branding
,
(pp. 75-96)
.
2013
Persistent link: https://www.econbiz.de/10009775619
Saved in:
5
You're nothing without me : what consumers contribute to brands
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Psychology of branding
,
(pp. 55-74)
.
2013
Persistent link: https://www.econbiz.de/10009775620
Saved in:
6
Materialism and brand engagement as shopping motivations
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Clark, …
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 278-284
Persistent link: https://www.econbiz.de/10009232592
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->