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~person:"Gollier, Christian"
~person:"Krafft, Manfred"
~subject:"Corporate budgeting"
~subject:"Theory"
~type_genre:"Übersichtsarbeit"
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Direktmarketing und klassische Medien: State-of-the-Art in der Budgetallokation
Peters, Kay
;
Krafft, Manfred
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 81-112)
.
2005
Persistent link: https://www.econbiz.de/10003088034
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