Gollnhofer, Johanna Franziska; Turkina, Ekaterina - In: Cross Cultural Management 22 (2015) 1, pp. 21-41
Purpose – The purpose of this paper is to take a strategic perspective on how MNEs in the retail sector decide to enter … of the retail sector and how retailers try to account for cultural distance in their entry mode decisions. Originality … consistency and the particularities of the retail sector reverse a well-investigated theoretical assumption. The main originality …