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~person:"Gomez Macfarland, Hector"
~subject:"B-to-B-Marketing"
~subject:"Consumer behaviour"
~type_genre:"Book section"
~type_genre:"Thesis"
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International business development : a concise textbook focusing on international B-to-B contexts
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B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
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