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~person:"Gong, Jing"
~subject:"Auction theory"
~subject:"Google LLC"
~subject:"Online search"
~subject:"Werbung"
~type_genre:"Article in journal"
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Auction theory
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ad copy design
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competitive poaching
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Gong, Jing
Edelman, Benjamin
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ECONIS (ZBW)
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Competitive poaching in search advertising : two randomized field experiments
Bhattacharya, Siddharth
;
Gong, Jing
;
Wattal, Sunil
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 599-619
Persistent link: https://www.econbiz.de/10013363085
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2
Examining the impact of keyword ambiguity on search advertising performance : a topic model approach
Gong, Jing
;
Abhisek, Vibhanshu
;
Li, Beibei
- In:
Management information systems : mis quarterly
42
(
2018
)
3
,
pp. 805-829
Persistent link: https://www.econbiz.de/10011919570
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