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~person:"Gong, Wen"
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Consumer behaviour
2
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2
National culture
2
Nationalkultur
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Social Web
2
Social web
2
culture
2
social networking sites
2
Cross-cultural
1
Cultural identity
1
Innovation diffusion
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Innovationsdiffusion
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Kulturelle Identität
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Online consumer behaviour
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SNSs
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Social network
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Social networking sites
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Soziales Netzwerk
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Viral marketing
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Virales Marketing
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Website
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adoption
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global
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national adoption rates
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Gong, Wen
Alberini, Anna
26
Tonin, Stefania
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Turvani, Margherita
13
Longo, Alberto
10
Sabatini, Fabio
10
Sarracino, Francesco
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Vor, Friso de
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Chiabai, Aline
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Guignet, Dennis
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Antoniadis, Ioannis
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Groot, Henri L.F. de
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McAleer, Michael
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Shareef, Riaz
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Antoci, Angelo
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Assimakopoulos, Costas
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Bitter, Sofie
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Candela, Guido
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Chan, Tommy K. H.
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Cheung, Christy M. K.
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Collins-Kreiner, Noga
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Gonzalez, Rodrigo Valio Dominguez
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Grabner-Kräuter, Sonja
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Jiang, Yushi
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Lin, Xiaolin
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Nekolová, Jana
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Novosák, Jiøí
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International journal of electronic business
1
International journal of technology marketing : IJTMkt
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
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Social networking
sites
: an exploration of the effect of national cultural dimensions on country adoption rates and usage patterns
Stump, Rodney L.
;
Gong, Wen
- In:
International journal of electronic business
13
(
2016/2017
)
2/3
,
pp. 117-142
Persistent link: https://www.econbiz.de/10011776980
Saved in:
2
Cultural values reflected in the adoption of social networking
sites
Gong, Wen
;
Stump, Rodney L.
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
3
,
pp. 360-378
Persistent link: https://www.econbiz.de/10011628257
Saved in:
3
Global use and access of social networking web
sites
: a national culture perspective
Gong, Wen
;
Stump, Rodney L.
;
Li, Zhan G.
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10010336923
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