Fischer, Christian; Gonzalez, Maria A.; Henchion, Maeve M. - European Association of Agricultural Economists - EAAE - 2006
The role of trust in eight selected agri-food chains in four EU countries is explored. The empirical analysis is based on a qualitative assessment of 28 expert interviews conducted in summer/autumn 2005. The findings suggest that trust is more pronounced among SMEs which are characterised by the...