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~person:"Gonzalez, Richard J."
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Gonzalez, Richard J.
Yoon, Carolyn
44
Lee, Michelle P.
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6
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Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Decision neuroscience and consumer decision making
Yoon, Carolyn
;
Gonzalez, Richard J.
;
Bechara, Antoine
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009565401
Saved in:
2
Commentaries and rejoinder to "trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study"
Huettel, Scott A.
;
Payne, John W.
;
Yoon, Carolyn
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10003810233
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