Capozzi, Louis; Berlin Zipfel, Laura - In: Corporate Communications: An International Journal 17 (2012) 3, pp. 336-349
communications environment Design/methodology/approach – The authors developed a point of view, and conducted secondary research to … confirm and supplement it. Findings – The communications environment has changed. The new climate requires organizations to …, people trained in public relations are in a unique position to take the lead in forming communications strategies for their …