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~person:"Goodman, Steve"
~subject:"Marketing management"
~subject:"Wine policy"
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International journal of hospitality management
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ECONIS (ZBW)
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Using consumer opinion to define New World fine wine : insights for hospitality
Kustos, Marcell
;
Goodman, Steve
;
Jeffery, David W.
; …
- In:
International journal of hospitality management
83
(
2019
),
pp. 180-189
Persistent link: https://www.econbiz.de/10012122070
Saved in:
2
Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan
;
Conduit, Jodie
;
Bouzdine-Chameeva, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
Saved in:
3
Principles of wine marketing
Goodman, Steve
-
2012
Persistent link: https://www.econbiz.de/10009621979
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