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~person:"Goossens, Dries"
~person:"Papadimitriou, Dimitra"
~subject:"Brand image"
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Goossens, Dries
Papadimitriou, Dimitra
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Journal of strategic marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
2
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Does team identification of satellite fans influence brand-related sponsorship outcomes? : what we learned from Manchester United supporters in Malaysia
Tsordia, Charitomeni
;
Apostolopoulou, Artemisia
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 795-813
Persistent link: https://www.econbiz.de/10015051756
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2
Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
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