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~person:"Gopane, Santosh"
~person:"Majid, Kashef A."
~person:"Stumpf, Stephen A."
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Fälschung von Markenprodukten"
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Aufsatz in Zeitschrift
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Gopane, Santosh
Majid, Kashef A.
Stumpf, Stephen A.
Stöttinger, Barbara
8
Chaudhry, Peggy E.
7
Bian, Xuemei
6
Phau, Ian
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Penz, Elfriede
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ECONIS (ZBW)
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Drawing negative inferences from a positive country-of-origin image : consumers’ use of COI and price levels to assess counterfeit drugs
Majid, Kashef A.
- In:
International marketing review
34
(
2017
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10011674243
Saved in:
2
Consumer complicity with counterfeit products
Chaudhry, Peggy E.
;
Stumpf, Stephen A.
- In:
The journal of consumer marketing
28
(
2011
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10009162017
Saved in:
3
Consumer complicity across emerging markets
Chaudhry, Peggy E.
;
Hill, Ronald Paul
;
Stumpf, Stephen A.
; …
- In:
Measurement and research methods in international marketing
,
(pp. 223-239)
.
2011
Persistent link: https://www.econbiz.de/10009377901
Saved in:
4
Fake: can business stanch the flow of counterfeit products?
Stumpf, Stephen A.
;
Chaudhry, Peggy E.
;
Perretta, Leeann
- In:
Journal of business strategy
32
(
2011
)
2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10008988942
Saved in:
5
Piracy in cyber space : consumer complicity, pirates and enterprise enforcement
Chaudhry, Peggy E.
;
Chaudhry, Sohail S.
;
Lamkin, Melissa K.
- In:
Enterprise information systems
5
(
2011
)
2
,
pp. 255-271
Persistent link: https://www.econbiz.de/10009154772
Saved in:
6
Country matters : executives weigh in on the causes and counter measures of counterfeit trade
Stumpf, Stephen A.
;
Chaudhry, Peggy E.
- In:
Business horizons
53
(
2010
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10003981059
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